You must have heard about Search Engine Optimization or simply SEO, that is what people say on the internet. And you would be going through the term “SEO” repeatedly. However, What is SEO actually, what does it do and HOW DOES IT CAN HELP YOUR SITE TO RANK BETTER! And many more these sort of questions. Answer to all of these questions is hopefully here. This post probably is helpful for you.
SEO is a technique which can improve your site’s traffic. It helps Google easily understand your great content. It can help your content to rank better on Google. Also on other search engines. That may bring some or a huge amount of traffic. Traffic is what we all want. Some SEO tactics are SCHEMA, Proper Headings, Table of Contents, Formatting etc.
In this article, I would be breaking down the answers to your questions. And removing your confusions. So, STAY TUNED!
What Is SEO?
SEO stands for Search Engine Optimization. SEO helps your content to rank better on search engines like Google, Yahoo, Bing etc.
It’s all about optimizing your content for users and Search Engines. So that, not only users but also bots understand it.
Search engines use bots which are the crawlers that crawl your site content. After crawling pages, they put them in an index.
Then those indexed pages are ranked in search engine results according to various ranking factors.
- How Does SEO Work?
- Does SEO Require Coding?
- Is SEO Still Relevant in 2021?
- Is SEO Hard to Learn?
- Is Learning SEO Worth it?
- How Can I Learn SEO Fast?
- How Long Do SEO Changes Take?
- How Do I start SEO?
These are few questions which may usually be popping up in your head. That’s might be a reason you are reading this article.
I’m going to answer all of these questions one by one. So Stay Tuned with me.
How Does SEO Work?
Search engines are websites like Google, Bing, Yahoo and many more, Which you use for chasing answers to your questions.
Like you, everyone wants best results to find appropriate answers.
That’s what search engines want. They try to serve best results to queries.
Search engines go out and find webpages that contain useful information.
They do it by using crawlers known as bots.
Like others, GoogleBot crawls web pages and puts them in an index.
Then Google’s algorithms like Penda, Penguin etc rank those pages.
They do it by considering several ranking factors also known ranking signals.
Ranking factors include Domain Authority, Content Quality and Quantity, Page Authority, Quality Backlinks from Quality sources or sites etc.
Search Results also depends on newness, settings and location of query.
After all this, a magic list of links is represented to users on given queries.
Does SEO Require Coding?
Answer to this question is neither Yes or No.
Well, NO! Because SEO is made simple with various plugins like RankMaths.
We are also using RankMaths and it’s a really great plugin
You might have heard about Yoast, But We recommend RankMaths over Yoast.
Yes! If you don’t wanna use some third party plugin and wants privacy, or anything else.
Is SEO Still Relevant in 2021?
Well, Yes! Google still checks backlinks to a page to rank higher on search results.
This will be source of signals for search engines like Google even for upcoming years.
But, Quality of backlinks matters. Also your site’s content or page quality.
Considering on-page SEO, proper headings (h1, h2, h3 and so on), meta description, media files etc is also essential.
Is SEO Hard to Learn?
Plugins like RankMaths has made SEO really simple.
If you are using WordPress, you can install in with just few clicks.
RankMaths is soon going to release it’s Pro version, RankMaths Pro.
RankMaths helps to link to other resources on your site easily.
Linking to relevant content is also a part of SEO.
Google also loves and it’s a ranking factor for search engines.
SEO includes on-page SEO (Headings, Description etc), off-page SEO (Link Building etc), content optimization and quality, media (images and videos etc), Mobile Friendliness and Also Page Loading Speed.
Is Learning SEO Worth it?
Obviously, Even if you are going to write content on your own (On-Page SEO) and hiring someone for Link Building (Off-Page SEO)
In the case, you get all work done from someone, then you don’t need to learn anything.
But You should have basic on-page SEO knowledge so that you can check your site’s content created by someone else if you want to.
How Can I Learn SEO Fast?
If you are using WordPress and wanna learn On-Page SEO fast, RankMaths plugin will be right choice for you.
It’s guide panel will help you about using proper headings, media like images, alt text, Title, Meta Description and so on.
It can also help you to optimize your site’s content and arrange it in a readable manner.
It will help you to put schema markups which search engines use to understand content.
RankMaths also helps to create a sitemap to submit to Search Engines.
Sitemaps are used by search engines to easily find content on your site.
Other than this, RankMaths has many other features and uses.
How Long Do SEO Changes Take?
Well, I depends.
If your site is well maintained and have great content, it will soon catch Google’s eye.
After that, BOOM! Your site will start receiving traffic which you were waiting for.
Google is hungry for content. So, You should be giving it, What it wants.
Domain Authority or link building also matters.
So, you should be building links to your content not to your site’s pages
Keep in mind that Google ranks Content or posts, not pages like your site’s homepage.
Building links to homepage is waste of time, money and efforts if you ask me.
How Do I start SEO?
You should be starting SEO from On-Page SEO.
If your content is great and you using proper images, infographics etc people will definitely link to your content.
So, starting from On-Page SEO learning is really a good option.
It helps to create great content which Google loves.
And also optimize it for not only search engines but also for users which should be your main aim.
Think yourself, If you visit a page ad don’t find what you want, What you would do?
You would bounce back and chase for another search result.
Google consider users bouncing back and kicks out the web pages from search results.
You would definitely don’t want this.
So, Create Great Content for users not for bots.
SEO can really help you to get more organic traffic to your site.
For Starting On-Page SEO, you can use RankMaths plugin if you are already using WordPress.
WordPress is also SEO friendly.
If you are worried about WordPress Security, that’s just a myth that WordPress Sites get hacked.
They do get hacked, if you are using cracked themes or plugins.
Just keep upto date WordPress Core files, themes, plugins etc.
You are Good to Go.
If you enjoyed the article, don’t forget to share it. That would help us. It’s a ranking signal too 🙂